The Innovation Showdown is a collaborative project bringing the nation’s top animal welfare organizations together to invest in lifesaving innovation.
This year’s Showdown will be presented at the Animal Care Expo in New Orleans on April 17 and will be broadcasted live on the Petco Foundation Facebook page. Innovation Showdown participants seeking funding to save lives will present their innovative animal welfare ideas on stage to the Innovation Investors.
Dallas Animal Services
Customer service system that utilizes a custom phone app and two-way video communication.
Day of the Dogs
1st ever donation collection platform dedicated to preventing euthanasia of animals in shelters across the country by harnessing the power of crowdfunding.
Meet the 2019 Investors
These animal welfare leaders will decide which of the finalists receive investments. Each investing organization is contributing $50,000 in lifesaving funds for a total of $450,000!
Please read the details below
How to apply (click to expand)
To apply, you’ll need a brief description of your idea, your organization’s Tax ID number (EIN) and a link to a 1-3 minute video of you pitching your lifesaving idea. This does not need to be a professional video—it can be shot with your phone or camera. We want to hear you directly tell us about your idea and why it is needed, and also get a sense of how you’ll perform under pressure, pitching in front of a live audience. This is your opportunity to shine and raise money to save lives!
Selection process (click to expand)
We’ll select 2 finalists with the best ideas to pitch to our innovation investors live at HSUS’ Animal Care Expo and we’ll choose 6 to 12 additional ideas to compete for our Wild Card spot. The Wild Card winner will join the other two finalists on stage at Animal Care Expo. All finalists will be notified by March 20.
Rules and other details (click to expand)
Winners must be able to attend the Animal Care Expo April 15 – 18 in New Orleans, Louisiana and work with the Petco Foundation in March and April to provide photo and video assets to support their pitch. All travel expenses for two organization representatives will be paid by the Petco Foundation and conference registration will be covered courtesy of HSUS.
U.S. based nonprofit or municipal animal welfare organizations with a primary mission of saving companion animals (including community cats) and for-profit entities with a primary purpose of saving animal lives are encouraged to apply. Pitches must come from an authorized representative of the organization or company. Any investment to a for-profit company will be restricted for use applied to the animal welfare lifesaving idea.
Organizations can submit up to 2 ideas but only one can be selected as a finalist.
Finalists and submitters from last year are encouraged to submit their ideas again with an improved pitch.
Deadline to apply is 5PM CST Tuesday, January 15.
Innovation starts with initiative, so please do your best to complete the application without our assistance. We cannot guarantee responses to all inquiries.
The Wild Card Voting Round will take place March 4th at 8AM CT through March 16th at 8PM CT.
Voters must participate via the gallery poll. Only one vote per entry will be recorded. Voters must be logged in to an active Facebook account to vote. Voting is limited to those within the United States. In addition to logging in to Facebook, the voter must also provide their first name, last name and email address. The gallery poll will be accessible via petcofoundation.org. Offering incentives for voting, paying for votes or voting on behalf of another person is not permitted. The Petco Foundation reserves the right to remove fraudulent votes. Organizations can be disqualified from the voting round for violating the above rules.
2018 - St. Hubert's
Hands up approach to fighting euthanasia in animal shelters
Winner: $60,000 investment
2018 - Hearts Speak
Cloud-based tool helps animal shelters effectively promote to engage communities
Winner: $40,000 investment
2017 - ACC of NYC
How a touch screen and a dog's bark can help pets find new homes.
Winner: $100,000 investment