Click to download the General Adoption Resource Guide and Marketing Materials to be used at any time.

What’s included in the Resource Guide?

• Tips and timelines to help you plan the promotion of your event
• A customizable media alert to send to your local media outlets
• Shareable social media graphics and suggested text
• Printable and customizable full-page, color flyers
• Printable and customizable half-page, black and white flyers

Getting Started

Now that you’ve downloaded the Resource Guide, what’s next?

3-4 Weeks from the event:

1. Update the customizable flyers and media alert to include your organization’s logo, name and event information.
2. Include the event details in your organization’s newsletter
3. Post your event details on local community calendars.
4. Create a Facebook event using the provided Facebook event cover photo and description.
5. Begin promoting your event on your social media channels using the provided graphics and video.

2 Weeks from the event:

1. Ramp up the posts on your organization’s social media channels.
2. Send out an email to your supporters with the event details and encourage them to share the Facebook event with their friends.

Week of the event:

1. Send the customized media alert to your local media outlets.
2. Introduce your adoptable pets on your social media channels.
3. Send an email reminder to supporters about your event.

Day of the event:

1. Take photos and videos at your event.
2. Try streaming a video on Facebook Live from your event. Ideas for a video:
• Introduce the adoptable pets
• Ask volunteers why they support your organization
• Share a quick interview with families when they adopt a pet

After the event:

1. Share photos and videos on your social media sites and be sure to tag @PetcoFoundation so we can share your lifesaving stories.